Milwaukee, Wis., (October 27, 2010)—A considerable amount of research went into the design of the new high-performance single-stage snow blowers available now under the Simplicity and Snapper brands.  More than a year of consumer surveys, concept testing and homeowner usability studies led to a design that’s easy to start and cleans snow right down to the pavement.

There are three Snapper and three Simplicity models available featuring either an 8.00 gross torque* or 9.00 gross torque* Briggs & Stratton Snow Series OHV engine and a 22” clearing width.  The OHV engine runs cooler and cleaner delivering more power, smoother operation, longer engine live and improved fuel economy.  Also, with a four-cycle engine, there is no mixing of oil and gas.

The new unit features push button electric start including a key switch which eliminates the need for an on/off plunger and provides an easy-to-use starting key.  A unique label package provides easy-to-follow steps for starting the engine.  Finally, the included synthetic oil facilitates easier cold weather starting. 

With an auger-assisted drive system, the auger makes contact with the ground, helping move the snow blower forward with little effort.  A 22” wear-resistant polymer auger and long-lasting scraper bar work together to clear snow down to the pavement.  There is no need for the homeowner to finish the job with a shovel or brush. 

The base model offers a manual chute rotation and manual chute deflector.  “EX” models offer on-the-go chute rotation and a quick-adjust deflector.  Both help the operator throw snow where he or she wants it quickly and easily.The typical retail price range for the three single-stage models is $399 to $599.  Prices vary by dealer.  For more information or to locate the nearest Snapper or Simplicity dealer, visit www.snapper.com.

Snapper and Simplicity are brands of the Briggs & Stratton Yard Power Products Group, a leading designer, manufacturer and marketer of lawn and garden and turf care equipment through its Snapper^®, Simplicity^®, Ferris^®, Snapper Pro^® and Allis-Chalmers^® brands.  Briggs & Stratton Corporation is the world’s largest producer of gasoline engines for outdoor power equipment.  Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries.